What are your top 3 unique selling propositions? (In other words, what makes you stand out from competitors in the area? For example: We offer same price after hours, we offer 100% guarantee or service is free.)
Do you offer 100% money back guarantees or refunds? Any other promises you have regarding your services? -- if not already stated on existing site
Do you specialize in any particular service? Do you offer any services that your competitors don’t?
Do you and your technicians participate in ongoing training programs? How do you stay up to date on the latest industry changes/standards?